Getting the “word” out is an art. It takes a full thrust effort to lift the media’s interest in your story. It’s about contacts, relationships and actually having something worth talking about. Getting off the launch pad isn’t the story; it’s the impact your message makes when you land. DRB helps clients craft attention-getting stories—that’s why editors take our calls.
- Program Strategy and Development
- Writing, Planning and Execution
- Press Releases and Press Kits
- Media and Analyst Relations
- Editorial Opportunity Development
- Media Briefings & Presentations
- Tradeshow/Event Management
In the B2B world, PR is mostly about getting coverage in print and online media. The trick is to get the right coverage. At DRB, we help craft your message and make it relevant to all the media outlets that matter.
Representative Coverage for DRB Clients
Expect a healthy Return on Investment
Having a PR program is by far the best return on investment, especially in hard economic times. DRB clients experience an average return on investment for PR from 50% to over 900% depending on the amount of news and breadth of media coverage.
We work with each client (small or large) to develop an individual publicity program, cost it out on a flat retainer basis and then implement the program and track results. That includes all services; writing, media research, editorial outreach and analysis. Our services also include marketing strategies as appropriate to tie the message(s) to other marketing communications activities.
Contact us and let’s talk about how DRB can help you launch an effective PR campaign that keeps your ROI in mind. |
