Firm to position ‘Learn. Lose. Live.' approach to weight loss across a variety of audiences and markets.

May 10, 2011 - DRB Partners, Inc. (DRB), a market messaging firm, recently announced that it was appointed agency of record for GreenLite Medicine, a medically supervised weight loss program with clinics in San Jose, Mountain View, and San Francisco.

"While obesity rates reach historically high levels in California, it was critical for us to partner with an ahead-of-the-curve agency that has confidence, passion, and creative and technical expertise required to take the GreenLite Medicine brand to the next level," said Sooji Rugh, MD, president and founder of GreenLite Medicine. "DRB showed us that they understand and can conceptualize the essential elements of lifestyle-based weight loss as it relates to our service offerings and helping to make an impact on the obesity crisis in America."

DRB will develop communications programs aimed at elevating GreenLite regional- market-specific awareness, focusing strongly on the company's ‘Learn.Lose.Live.' platform. To accomplish this, DRB's efforts will target women and men between the ages of 40 and 65 in the greater San Francisco Bay Area; and include a mix of public relations outreach, media/ad placement, email marketing and strategic counsel as well as other social media marketing communications tactics designed to create buzz, bring new opportunities and effectively establish GreenLite as a premier medically supervised weight loss company.

DRB as an agency brings a unique aspect in partnering with GreenLite. The account team of women-two of which have actually been through the medically supervised weight loss program-offers a high-level of expertise and understanding of the GreenLite program.

"DRB has a proven history of aligning ourselves with brands that we believe in; we look forward to a productive partnership with GreenLite," said Ray Brown, founding partners and CEO of DRB Partners. "GreenLite's team of medical providers, health educators, and nutritionists offer healthy solutions to weight loss and we are pleased to partner with them and make a difference."

For more information about DRB Partners, please visit www.drbpartners.com or call at (408) 943-0515.