San Jose, CA (November 6, 2007) –The Automotive Public Relations Council (APRC) has recognized DRB for excellence in publicity on behalf of DRB client, Robinair, a maker of recycling and recharging systems for automotive HVAC servicing. Robinair is an SPX company.

The award was for a campaign supporting the launch of a new Robinair product, the CoolTech 34788 Recycle/Recharge/Recovery machine. The goal was to not only introduce the product but also to highlight Robinair’s efforts to offer products that lead the industry in environment-friendly design and operation. At the time, Robinair was the first and only company in its field to make products that complied with a new, more demanding EPA standard (SAE J-2788 EPA) for handling coolant material.

The CoolTech campaign included press releases, editor advisories, press briefings, and a press conference at the 2007 MACS (Mobile Air Conditioning Society) show to coincide with the EPA’s official announcement of the new standard. Several key speaking engagements for Robinair executives were also arranged. In addition, DRB conducted briefings with editors before two major industry shows then followed up with potential applications stories and other related news.

“The APR recognized us for an integrated campaign that far exceeded client expectations,” says Ray Brown DRB founder and CEO. “Robinair received more than 65 separate pieces of coverage, including:

• Features in all major automotive aftermarket publications
• Three magazine covers
• Continuous coverage of both the product and the standard by automotive online portals, blogs, and industry electronic newsletters.
• Solid positioning of Robinair as a “green” leader in the automotive service market.
• Established Robinair Product Manager as an expert on the new standard and safer vehicle A/C service. Many of his tips were used as articles in mainstream automotive publications.
• Receipt of the 2007 EPA Stratospheric Ozone Protection and the 2007 Climate Ozone Protection Awards.

“This is a great example," adds Brown, “of how a truly integrated PR campaign can significantly enhance a company’s market leadership position well beyond just sending news releases. We’re gratified that the APRC recognized this."