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San Jose, CA (February 16, 2007) – A new product press release for DRB client OTC, the leader in specialty tools for the automotive aftermarket, ended up as a front cover feature in Undercar Digest, a leading aftermarket trade magazine. The release was about a real time-saving product, the OTC StrutTamer. It makes short work out of removing dangerous springs and struts from a vehicle’s suspension system.
The release so impressed the editors at Undercar Digest, that they featured the tool as a cover story in their April 2007 issue. DRB PR specialists provided timely product information and other resources on the product to help the editor complete the story under a very tight deadline.
“This placement," states agency Founder and CEO Ray Brown, ”will help OTC gain even more recognition with technicians having to do a difficult job. It’s nice when you have three important factors come together—a great product, an editor who recognizes reader value, and a PR team that can respond to a tight deadline.” For more information on the StrutTamer, go to www.otctools.com. |