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Firm to position ‘Learn. Lose. Live.' approach to weight loss across a variety of audiences and markets.
May 10, 2011 - DRB Partners, Inc. (DRB), a market messaging firm, recently announced that it was appointed agency of record for GreenLite Medicine, a medically supervised weight loss program with clinics in San Jose, Mountain View, and San Francisco.
"While obesity rates reach historically high levels in California, it was critical for us to partner with an ahead-of-the-curve agency that has confidence, passion, and creative and technical expertise required to take the GreenLite Medicine brand to the next level," said Sooji Rugh, MD, president and founder of GreenLite Medicine. "DRB showed us that they understand and can conceptualize the essential elements of lifestyle-based weight loss as it relates to our service offerings and helping to make an impact on the obesity crisis in America."
DRB will develop communications programs aimed at elevating GreenLite regional- market-specific awareness, focusing strongly on the company's ‘Learn.Lose.Live.' platform. To accomplish this, DRB's efforts will target women and men between the ages of 40 and 65 in the greater San Francisco Bay Area; and include a mix of public relations outreach, media/ad placement, email marketing and strategic counsel as well as other social media marketing communications tactics designed to create buzz, bring new opportunities and effectively establish GreenLite as a premier medically supervised weight loss company.
DRB as an agency brings a unique aspect in partnering with GreenLite. The account team of women-two of which have actually been through the medically supervised weight loss program-offers a high-level of expertise and understanding of the GreenLite program.
"DRB has a proven history of aligning ourselves with brands that we believe in; we look forward to a productive partnership with GreenLite," said Ray Brown, founding partners and CEO of DRB Partners. "GreenLite's team of medical providers, health educators, and nutritionists offer healthy solutions to weight loss and we are pleased to partner with them and make a difference."
For more information about DRB Partners, please visit www.drbpartners.com or call at (408) 943-0515. |
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The Great Talking Box Company, a San Jose maker of augmentative and alternative communication (AAC) devices, granted a young man’s wish when it presented an EasyTalk™ digital speech device to Brandon Hills.
From left: Brandon Hills, Evelyn Glasper, and Ed Kandefer
Like most of his peers, 24-year-old Brandon has a lot to say. But unlike his pals, when Brandon tries to talk, his words come out as unintelligible grunts and moans. Born with cerebral palsy, Brandon also suffers from developmental delays, and his inability to communicate verbally is a constant frustration for him.
The EasyTalk augmentative speech device has given Brandon a new voice. Its large keypad and customized picture icons enable Brandon to “chat” with people like never before. A simple touch of a button elicits a simulated voice to speak for him.
Ed Kandefer, founder and CTO of the Great Talking Box Company, was inspired to make the donation personally after he read an article about Brandon in the San Jose Mercury News. The story, published as part of the newspaper’s “wishbook” series, detailed Brandon’s family’s desire to raise enough money to buy a speech-generating communication device, which cost several thousand dollars.
Kandefer contacted the Mercury News’ wishbook coordinator, who arranged a meeting with Brandon’s mother, Evelyn Glasper, Brandon, and his caregiver. Once Brandon’s speech needs were better understood, Kandefer selected the EasyTalk product as the best AAC device for the young man, and presented it to him.
Brandon was so excited about receiving this AAC device that he literally hugged it and had tears of joy. For the Hills family, this gift from Ed and the Great Talking Box Company was truly a wish come true.
About The Great Talking Box Company
Founded in 1996, the Great Talking Box Company (GTB) is located in San Jose, California, where products are manufactured by Sym Systems, the parent company. The company was founded by Ed Kandefer, a pioneer in the development of augmentative and alternative communication devices. Mr. Kandefer has over 29 years of experience in speech synthesis and speech recognition systems. He created the first digital speech device for augmentative communication in 1981, which helped establish the AAC industry. GTB’s line of AAC devices includes the eTalk-GT, DigiCom 2000 and EasyTalk. |
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SAN JOSE, Calif., January 13, 2010 – Mayor Reed and City Council commends Airtronics for contributions to San Jose economy and the city’s Enterprise Zone. More>>>
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 DRB helps B2B and B2C companies get their marketing off the ground. Our "mission critical" is to reach the target, explore new opportunities, and help clients generate sky-high return on their investment. Whether it's a project, campaign or integrated marketing program, DRB is the team you want on the launch pad!
To get the complete story on our Advertising, Design and Public Relations services, contact us today at:
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, by phone at (408) 943-0515, or download the PDF of our capabilities brochure. Download Now! |
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Silicon Valley advertising, design and PR firm recognized in five creative categories
San Jose, Calif., Jan. 06 , 2010 — DRB Partners, Inc. (DRB), a top-ranked advertising, design and public relations firm, has been recognized in the 2009 MarCom Creative Awards competition with five award-winning entries. DRB’s awards include two Platinum, two Gold, and one Honorable Mention for communications programs developed for three clients: Linear Technology Corporation, the San Mateo County Transportation Authority, and DRB Partners. More>>>
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San Jose, CA (March 19, 2009) – Mayor Reed and City Council commends Airtronics for contributions to San Jose economy and the city’s Enterprise Zone. More>>>
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