DRB developed a single page product family ad in January 2007 for our client ProMax®, an SPX company, highlighting three portable reclaim/recycle/recharge A/C machines. In April 2007 the ad received the highest readership score out of all other ads in The News, a leading industry publication. However, the ad has continued to have a long life and generate great reader interest—more importantly, it generates sales opportunities. We are still running the ad and it has also won both the January 2008 and April 2008 award for best overall readership in the same publication. DRB strives to develop advertising that is relevant and has a customer-centric message. We are pleased the ad has continued to capture reader interest, and we are appreciative that our client makes industry-relevant products.
That’s a winning combination!