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OTC Genisys Productivity Ad Campaign Selected as APRC Gold Winner
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DRB Partners and our client OTC were honored as the top winners in developing a trade advertising and public relations campaign for the company’s flagship product, the Genisys Scan Tool. Genisys is an automotive aftermarket product that helps technicians work faster and smarter to fix today’s complex vehicles.
The campaign theme focused on “It’s all about Productivity” which was
the culmination of several previous campaign messages designed to
position the Genisys product as the leader in automotive aftermarket
diagnostics. Extensive publicity was used in conjunction with the print
ad campaign to address issues facing technicians today as automobiles
have become far more complex to service. For more information on
Genisys, go to: www.genisysotc.com.
The awards issued by the Automotive Public Relations Council (ARPC) is
the only one of its kind that is dedicated to recognizing
communications programs that display exemplary professional skill,
creativity and resourcefulness. The APRC includes recognition of
advertising messages as well due to the integrated nature of marketing
communications today.
“It is an honor to accept this award,” says Ray Brown, Senior Partner
and CEO of DRB Partners. “Our creative director and account team
provided outstanding execution of the Productivity Theme which we
developed to distinguish Genisys from all the other “feature-driven”
competitors. We believed the customer-centric viewpoint to be more
important. The proof is that OTC’s customers believe the messages and
are purchasing product,” Brown adds.
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