Carol Traeger recently joined the DRB team as a public relations specialist, bringing more than 15 years of experience in public relations and journalism, with a client list ranging from high-tech startups and local government organizations to major automobile manufacturers and national news agencies. She has supervised publication departments, planned and executed press conferences, spearheaded new-product introductions, and established strong working relationships with editors and reporters along the way. “We are a strong player in providing effective public relations services, particularly among many prominent semiconductor and related high-tech companies,” stated Ray Brown, Founder and CEO. Carol’s journalism experience, as well as her aptitude for communicating with editors on industry technology trends complements our team’s expertise.” , Brown added. Carol is responsible for account coordination and management, establishing ongoing relationships with editors and identifying and securing key editorial opportunities. Carol has a B.A. in Communication Studies from California State University, Chico.
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Emerging leaders in wireless home theater, Radiient selected DRB Partners to handle their public relations and marketing needs. Radiient is already a leader in HDMI technology, and they have recently entered the wireless surround sound market by launching their Roomcaster Technology. DRB has helped them with a successful debut of there HDMI products at CEDIA in October, and is preparing for the official launch of Roomcaster at the CES show in January, 2008. According to Ray Brown, President and CEO of DRB Partners, “Radiient is an exciting company to run with; their technology addresses a huge need in home theater to eliminate the wires and allow consumers ultimate freedom in setting up their audio network.” To date, DRB has been involved in the design of their logo for Roomcaster, marketing collateral, website updates, and development of specialized ad material, as well as conducting an ongoing PR campaign. For more information about Radiient’s Roomcaster technology, go to www.roomcaster.com.
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DRB Partners and our client OTC were honored as the top winners in developing a trade advertising and public relations campaign for the company’s flagship product, the Genisys Scan Tool. Genisys is an automotive aftermarket product that helps technicians work faster and smarter to fix today’s complex vehicles.
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In about 6-weeks, start to finish, DRB developed a full media package to help WestGate Church leaders present information to the congregation to pledge funds for building a new Children’s Center. DRB started by selecting a campaign name based on input from church leaders. “IMPACT” was developed by DRB into a logo and a brand that could be applied to presentation folders, mailers, leaders’ meeting materials, pledge cards, letterhead, t-shirts, PowerPoint presentations, video and other media needed to get the word out.
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As part of our ongoing publicity efforts for OTC, the leader in specialty tools for the automotive aftermarket, we provided a release on a real time-saving product, the OTC StrutTamer. This tool makes short work out of removing dangerous springs and struts from a vehicle’s suspension system. So impressive was the tool that Undercar Digest a leading aftermarket trade magazine decided to feature it on the cover of the April 2007 issue.
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